THU, SEPTEMBER 4, 2025 • S1 E44 • 29 MIN 36 SEC

Reuben Swartz: Best CRM for Consultants & Coaches Who Hate Selling

Looking for the best CRM for consultants, coaches, and solopreneurs who hate selling? Most CRMs are built for big sales teams, not for independent professionals. That’s why they feel overwhelming, complicated, and designed to track quotas instead of building relationships.

Reuben Swartz, founder of Mimiran CRM, flips the script. Mimiran is the CRM built specifically for independent consultants, coaches, and fractional executives who need clients but hate the sales grind. In this Entrepreneurs Gone Wild interview, Reuben explains how to make sales feel natural, why conversations are more powerful than funnels, and how simple tools can transform client relationships.

You’ll learn:

- Why most CRMs fail consultants and solo professionals

- How to use a “doctor approach” instead of pushy sales tactics

- The easiest way to nurture referral relationships

- Why nature (and walking your dog) can spark better business ideas

- How Mimiran CRM helps you enjoy selling by focusing on conversations

Timestamps

0:00 – Why Reuben built Mimiran CRM for consultants & coaches

7:15 – The problem with traditional CRMs for solopreneurs

15:20 – How to sell like a doctor, not a salesperson

23:45 – Making relationship-building simple and effective

32:30 – Why walking outdoors leads to better business ideas

Information

Show

Entrepreneurs Gone Wild

Published

THU, SEPTEMBER 4, 2025

Length

29 MIN 36 SEC

Season

1

Episode

44