In this episode of Entrepreneurs Gone Wild, Sue sits down with Jackson Calame, founder of First Class Business and host of Vision Pros Live. Jackson shares why most businesses fail (and how to fix it), what he learned from two divorces, and how his background in mission work and marketing helped shape his radically people-first approach to entrepreneurship.

They talk about:

🧠 Why starting with “who” matters more than starting with “why”
👨‍👧‍👦 What being a single dad taught him about real leadership
📈 Why he’s never met a truly successful solopreneur—and what he recommends instead
🧰 How principles like radical candor, ownership, and mission-driven teams create long-term success

Jackson doesn’t hold back—and you’ll walk away with a sharper lens on what actually matters in business.

⏱️ Timestamps

1:12 – From single dad to serial entrepreneur: Jackson’s story

4:45 – Why he stopped glorifying the solopreneur path

10:28 – How Vision Pros Live helps founders share meaningful missions

15:33 – “Start with who”: a new lens for sustainable business building

23:40 – The 5-part marketing flow Jackson teaches (and why it’s not about the offer)

Sue was so impressed by what she saw in First Class Business that she became a client. Anyone can get started for just a dollar through their pay what you want model. Check it out here: https://firstclassbusiness.io

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